Binary Refinery
01 Frequently asked questions

What people usually want to know.

The questions we get most often from leadership teams thinking about working with us. If yours isn't here, the 20-minute clarity call is exactly the right place to ask it.

02 About Binary Refinery

Who we are, who we work with.

What does Binary Refinery actually do?

Independent AI and emerging technology advisory for New Zealand leadership teams. We help you cut through the noise, identify where AI genuinely adds value, and build a practical strategy to get there. No vendor commissions, no jargon - just clear, commercially grounded direction. Most engagements start with a half-day workshop or a 20-minute clarity call.

Who do you typically work with?

Senior leadership teams - CEOs, GMs, boards, and exec teams - at NZ organisations between roughly 20 and 200 staff. Often professional services firms, financial advisory, compliance, knowledge-intensive businesses, and operationally mature SMEs. Our clients tend not to have a dedicated CIO or CTO - that's where we add the most value.

How are you different from a Big 4 consultancy or an IT firm?

Three things. First, independence - no vendor commissions, no preferred-partner deals, no upselling implementation work. Second, seniority - the person you meet is the person doing the work, not a junior backed by a partner. Third, fit - we're built for NZ SMEs and mid-market organisations, not enterprises with unlimited budgets. The advice is calibrated for your reality.

03 Engagements & pricing

How working together actually goes.

How does an engagement typically work?

Most engagements start with a complimentary 20-minute clarity call - a no-pressure conversation about where you're at and what would be useful. From there, the most common next step is a half-day workshop ($4,500 + GST) - either AI Disruption Risk, AI Strategy & Capability Baseline, or AI Opportunity Mapping. Workshops produce a written report and a phased roadmap. Some clients then move into ongoing advisory; others take the report and run with it internally. Both are fine.

How much does it cost?

Workshops are a flat $4,500 + GST. Advisory engagements vary based on scope - typically priced as a fixed-fee project (digital due diligence, governance framework build, strategy sprint) or a monthly retainer for ongoing executive advisory. Indicative ranges discussed during the clarity call. We don't quote without understanding the work first.

Where are you based and where do you work?

Based in Ōtautahi Christchurch. Workshops are delivered in-person where possible - usually at your office or a Christchurch venue. Advisory work happens in person where it adds value, and remotely otherwise. We work across New Zealand.

What if we're not ready to commit to a workshop?

Take the 20-minute clarity call. It's free, has no obligation, and most people leave with at least one or two useful pointers - whether or not we end up working together. Some clients also start by reading the library or subscribing to The Briefing for a few months before booking anything.

04 Trust, confidentiality & data

How we handle the sensitive bits.

What about data sovereignty - can my data leave New Zealand?

Most cloud AI platforms (OpenAI, Anthropic, Google, Microsoft Copilot) process data outside NZ by default. We help organisations make informed decisions about which tools are appropriate for which data classifications, and where regional/contractual controls (e.g. Microsoft Copilot's NZ data-residency offerings) genuinely apply. We don't pretend everything can stay onshore - we help you design around the reality.

How do you handle confidential information during a workshop?

Workshops typically don't require us to see your raw data. We work from leadership team inputs, strategic context, and the questions you bring. Where we do need to look at internal systems or data (e.g. due diligence, governance review), confidentiality is the default and we work to a clear data-handling protocol agreed up front.

Are you using AI to do the work itself?

We use AI tools where they make us faster and better at the work - drafting, summarisation, research synthesis, structured analysis - the same way you'd use Excel or a calendar. Strategic thinking, judgement calls, recommendations, and client interactions are entirely human. AI is a tool in the workshop, not a replacement for the consultant.

Talk to us

Question not covered? Let's talk.

Bring it to the clarity call. 20 minutes, no obligation, honest direction even if that's 'not yet' or 'not us'.